Amazon and health food supermarket Whole Foods recently announced a partnership that includes the lowering of prices in-store and increased availability of products through Amazon itself. Since there are no Whole Foods Market stores in the province where I live – I don’t have any personal experience with the grocery chain, but I do have experience with Amazon as far as ordering items such as books, movies and so on.
Of course, being someone who is into sustainable eating – meaning buying foods produced in environmentally conscious and ethical ways, including shopping locally – my initial reaction to purchasing food items from Amazon is mixed. On one hand, taking your business to the online giant means taking it away from those who live in your community and adding to carbon emissions because of the extra transportation. On the other hand, healthier foods made available at the touch of a button – and at a reduced price to boot – makes sustainable eating more accessible.